Sales Funnel Development

TURNING A BLOG POST INTO A PASSIVE INCOME FUNNEL & LIVE LAUNCH

After digging into their website analytics, I found that my client had a blog post (How to create a social media portfolio) that accounted for over half of their monthly pageviews, consistently month-after-month. Pair that with the fact that they were also getting a large amount of traffic to their social media portfolio, I quickly summarized that they had other social media professionals Googling how to create a social media portfolio for themselves and looking at their blog post to create their own and their portfolio as an example.

While their core services didn’t help other social media professionals build their own businesses at the time, I saw an opportunity for them to serve these individuals using resources they already had in their business.

We created a free opt-in which was simply the questionnaire they already used for their own social media clients — No additional work needed to create this other than removing their branding.

This allowed them to start collecting data from the individuals coming to their blog post because people had to sign-up for their email list to get the free questionnaire template.

Once people were on that email list, they were put into an automated email sequence I created for my client to help promote their new digital products — also derived from resources they already used in their own business. This included repurposing their social media strategy, proposals, and reports. We simply just removed their branding from these templates they created for their own business to create digital products for a passive income stream with very little effort.

Once they had a good amount of people on that particular email list, I also helped them leverage this funnel even further by creating a 3-day bootcamp to help other social media professionals launch and scale their own social media businesses.

Rather than this being passive income, this allowed my clients to launch the bootcamp live for a quick cash injection into their business.

This funnel created both a passive income stream and cash injections to propel their business forward in a brand new way they hadn’t previously considered.