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A Fractional CMO’s Guide to Marketing Analytics
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One thing I truly believe as a marketer with over 15 years of experience
is that when you have the right information at your fingertips, it makes it a whole lot easier to make the right decisions for your business.
When you’re a busy entrepreneur, you don’t have the mental capacity to hum and haw over decisions. You have a million and one other things to worry about. Data allows you to quit all the second guessing because you have hard facts and data to look at and inform you which path to take.
Understand not only which metrics to keep an eye on but also what they mean and indicate in your business.
hey there!
I’m Mallory, the Small Business CMO.
I’m a marketing consultant helping small business owners and service providers build marketing strategies that feel simple, sustainable, and actually drive growth.
Throughout my almost 15 years of experience, I’ve not only worked with hundreds of clients from large corporate brands to fast-growing businesses in their early stages and everyone in-between, but I’ve also started seven vastly different businesses myself.
The one thing I’ve noticed throughout my career is that the majority of business owners focus a lot on marketing tactics and not as much on the strategies driving those tactics leaving their marketing efforts feeling disjointed, inconsistent, and ultimately, less effective.
Now I’m on a mission to change that by making CMO-level support more accessible to small businesses through strategic, but simplified, marketing plans that will actually make a difference.