Fast Casual Restaurant Social Media Case Study

*This is a benchmark case study and campaign is still ongoing.

Overview:

Created and executed a social media strategy over the course of 8 months to increase awareness and drive traffic to the restaurant. Efforts were focused on developing strategic content and networking efforts.

  • Created a social media strategy focused on increasing awareness, engaging audience, and driving foot traffic to the restaurant

  • Provided weekly content calendars

  • Introduced a Reels strategy to their account to drive brand awareness and engagement

  • Developed content categories focused on highlighting their key messaging and unique value proposition

  • Researched targeted hashtags to maximize reach of Instagram posts and network with target audience

  • Assisted with branding photoshoots to ensure we had assets to align with our social media strategy and key messaging

  • Designed custom social media graphics to integrate quote graphics into content strategy

  • Actively monitored Instagram for brand engagement, conversation, and mentions of restaurant

  • Assisted with influencer marketing campaigns to drive interest of new menu items

  • Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing photos and stories

Influencer partnerships:

Content examples:

Key campaign wins:

  • Increased Instagram followers by 600+ followers

  • Increased monthly impressions by 13%

  • Increased monthly accounts reached by 156%

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