Fast Casual Restaurant Social Media Case Study
*This is a benchmark case study and campaign is still ongoing.
Overview:
Created and executed a social media strategy over the course of 8 months to increase awareness and drive traffic to the restaurant. Efforts were focused on developing strategic content and networking efforts.
Created a social media strategy focused on increasing awareness, engaging audience, and driving foot traffic to the restaurant
Provided weekly content calendars
Introduced a Reels strategy to their account to drive brand awareness and engagement
Developed content categories focused on highlighting their key messaging and unique value proposition
Researched targeted hashtags to maximize reach of Instagram posts and network with target audience
Assisted with branding photoshoots to ensure we had assets to align with our social media strategy and key messaging
Designed custom social media graphics to integrate quote graphics into content strategy
Actively monitored Instagram for brand engagement, conversation, and mentions of restaurant
Assisted with influencer marketing campaigns to drive interest of new menu items
Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing photos and stories
Influencer partnerships:
Content examples:
Key campaign wins:
Increased Instagram followers by 600+ followers
Increased monthly impressions by 13%
Increased monthly accounts reached by 156%