Fractional CMO for Female Founders
Bridging the gap between your big vision and the strategic marketing moves needed to bring it to life
Tell me if any of this sounds familiar
✓ You have a million and one ideas but you don’t know where to start or which will actually get you to where you want to go.
✓ You maybe, kinda, a little bit know what’s led to your success but you have nothing to back that up…And you sure as hell don’t really know how to get to the next level.
✓ You’re doing all the marketing things but are having trouble keeping it all organized and strategic, despite having a team.
✓ Something just isn’t working and you have no idea wtf it is, nor do you have time to figure it out.
✓ You don’t have the time or energy to review and change things your team creates and/or to ideate on new marketing campaigns with them.
That’s because, as the CEO, your mental load is likely already at max capacity so you don’t have all that much mental space available for all of this.
Now imagine if instead of spinning your wheels and second guessing your every marketing move, you had someone to:
✓ Consistently review your marketing efforts and provide you with solutions before you even notice something’s not working
✓ Take your ideas and create a simplified plan for your team to easily execute
✓ Ensure every single piece of marketing is strategic and aligned with your business goals and objectives
✓ Identify new marketing opportunities that fit into your existing marketing systems for further brand expansion
✓ Stay up on all the latest marketing trends and news and provide informed strategies to you to maintain your strategic edge
✓ Be your marketing brain and a true strategic partner that you can offload some of your responsibility to
That way you can step back into your power as the CEO and make some sh*t happen.
That’s where I come in as your Fractional CMO.
Bringing you the clarity and confidence you’re seeking for your marketing.
Over the next 6 months, I’ll step in as your right-hand woman and marketing brain to bring a strategic eye and close to 15 years of experience that will help you feel more in control of your business. We’ll work side-by-side to lead you and your team to success using data-backed strategies, research, and proven marketing principles.
My responsibility is to hold your bigger vision and goals, continuously find ways to help get you there, and make a plan for success.
Client Results
$3M
in sales over 2.5 years
Grew their group membership by
214%
$19.6k
in a 1 week presale
for their first virtual summit
THE CMO PARTNERSHIP
6 months of tailored strategic support to get you out of the weeds and back to doing what you’re really freaking good at.
+ Comprehensive optimization assessment
+ 2 CEO strategy calls/month
+ Slack support between calls
+ Review of any and all marketing assets before they’re executed
+ Coordinate marketing and cross-functional team efforts (if needed)
+ Monthly recaps of marketing performance including suggested changes to strategy/plan
$1500 base rate + 5% of NEW revenue
or
$2500/month
For business owners, CEOs, and leaders looking for a strategic thinker to oversee and lead their marketing efforts.
Hey there! I'm Mallory.
YOUR NEW FRACTIONAL CMO
I’ve not only started 7 different businesses during my career but I’ve also helped over 250 small business owners grow and scale their brands by utilizing a variety of marketing strategies.
You name it, I’ve likely done it, and now I’m here to help you get really freaking strategic with your marketing.
My intention is to bring clarity and confidence to your marketing strategy. A strategic partner to bring fresh ideas and opportunities to the table. Someone that is with you while we experiment with new strategies and campaigns so we can quickly pivot and optimize when needed. And someone to keep an eye on every marketing activity within your business to make sure it’s all aligned, cohesive, and driving real growth.
My primary focus is to increase your mental capacity while increasing your revenue so you can step further into your role as CEO with confidence knowing you have everything you need to make informed decisions and strategic business moves.
Why a Revenue Share Model?
My missions has always been to bring CMO-level support to small businesses and a revenue share model actually helps make this a true partnership — Because the only way I win is if you win.
Simply put — It puts you and your business first.
A look at what I’ve helped other clients achieve:
✓ Developed sales funnels that made their initial investment back after just one week of turning the funnel on
✓ Advised on how to best increase their prices to reach their revenue goals and developed a launch plan for execution leading to 102 new members in a week and a half
✓ Optimized a membership sales page that led to a 32% increase in membership sign ups during a 1 week pre-launch period
✓ Advised on how to create more aligned and strategic content using their key messaging, unique value proposition, and target market analysis leading to 2 new high-ticket projects in 2 weeks
✓ Assisted with mapping out new offerings and how to effectively launch them
✓ Developed top of funnel strategy including an Instagram ad with a 34% conversion rate
✓ Assisted with organizing their product suite for further optimization
And so much more…
FAQ
You have questions.
I have answers.
-
We have a base rate of $1500/mo which is billed no matter what and then we have the 5% revenue share on any new revenue brought in during our contract.
Here’s what that looks like in practice:
If you don’t sign any new clients or projects, you only pay the base rate of $1,500/month.
If you bring in new revenue—say, a $2,000/month client—you’d pay just the base rate plus 5% of that new revenue ($100/mo in this example).
Remember this is only on new revenue and it's only for revenue received that month.
I get that every business is unique, and this concept may be new, so if you're interested in joining the The CMO Partnership, let's set up a call to discuss your specific needs and I can answer all your questions.
-
While I help with some of the technical setup (like setting up your funnel, for example), you and your team are largely responsible for implementation. I do have a network of professionals I work with though so if you need support in a specific area, I can provide connections.
-
I have over 15 years of marketing experience working with a wide variety of clients. However, my primary focus is on service providers but I do have experience working with product-based businesses and brick-and-mortar businesses.
-
Let’s chat! I will never tell you that I’m a good fit if I’m not experienced in what you need the most help with. I may have someone in my network that could be a better fit though and I’ll happily connect you with them if so!
-
Feel free to email me and I’m happy to answer them for you!
-
The CMO Partnership is perfect for more established businesses that already have a marketing strategy (if you don’t, check out my Marketing Intensive instead) but are looking for someone to lead yourself and your team with your marketing strategy to help you kick business up a notch.
I always set up a complimentary discovery call for a vibe check though and to help you determine if this is a good fit. Fill out this form to start the process. No obligation, promise!
-
Fractional CMOs provide strategic marketing leadership, expertise, and guidance to organizations without requiring the commitment of hiring a full-time CMO.
We often work with small or mid-sized companies that do not have the budget or need for a full-time CMO, or with larger organizations that require additional expertise for a specific project or initiative.
-
A Fractional CMO wears many hats but our overall purpose is to hold your bigger vision and goals, continuously find ways to help get you there, and make a plan for success.
Here are just a few of the roles a Fractional CMO might play within your organization:
Developing a marketing strategy: They’ll help you craft a clear roadmap for achieving your marketing goals, from brand awareness to lead generation.
Aligning marketing with business goals: Fractional CMOs ensure your marketing efforts are driving business growth and not just creating noise.
Managing marketing teams and vendors: From content creators to paid media specialists, a Fractional CMO can oversee your team and ensure all marketing activities are aligned.
Reporting and analytics: They’ll set KPIs, monitor performance, and adjust strategies to ensure you’re getting the best ROI from your marketing investments.
-
Fractional CMO rates can vary widely depending on their individual experience, your company’s needs, and the scope of the project. They also may structure their fee in a variety of ways. Here’s on average what it costs to hire a Fractional CMO and my rates/experience for comparison:
Hourly Rate:
On average: $150 to $300 per hour
My rate: $300 per hour
I have over 15 years of marketing experience and as an entrepreneur giving me a unique perspective on the marketing needs of small to mid-sized businesses.
Retainer Rate:
On average: $2000+ per month
My rate: $1500 per month + 5% revenue share (or $2500/mo — Your choice!)
I use a revenue share model because I am that confident we’ll get you the results you’re looking for.
THE CMO PARTNERSHIP
6 months of tailored strategic support to get you out of the weeds and back to doing what you’re really freaking good at.
+ Comprehensive optimization assessment
+ 2 CEO strategy calls/month
+ Slack support between calls
+ Review of any and all marketing assets before they’re executed
+ Coordinate marketing and cross-functional team efforts (if needed)
+ Monthly recaps of marketing performance including suggested changes to strategy/plan
