Brand Strategy | Launch Strategy | Brand Messaging | Target Market Development
Additional Marketing Services
Optimization Assessment
$2000
This my fancy way of saying a marketing audit. You’ll provide backend access to your business and I’ll evaluate what’s working, what’s not, and opportunities to leverage. You’ll walk away with a comprehensive report of adjustments to optimize your marketing and see more results.
Includes reviewing your brand and website, messaging, social media, SEO, content marketing, email marketing, and more.
Ideal Client Avatar Development
You know you need to know your target market inside and out but you’re not quite sure where to even start. That’s where I come in. We’ll work hand-in-hand to develop a crystal clear client avatar including their decision making process when it comes to making a purchase (aka their buyer’s journey). That way you can easily start speaking directly to them and attracting them back to your brand.
Investment: $1500
Brand Identity & Strategy
With your brand strategy, I’ll first audit your current branding (if available) and develop a comprehensive brand DNA based on market research and analysis. This includes your core values, core positioning, brand voice, brand personality, key messaging, moodboard for visual elements of brand, and all other elements of your brand DNA. You’ll also receive guidance on how to use your brand identity and strategy in your marketing.
Investment: $2500
*Does not include logo design
Brand Messaging Audit & Development
Brand messaging not quite connecting with your audience the way you’d like it to? I’ll step in to help determine where it may be falling short and how we can take it to the next level. This will include developing your core values, brand personality, and how these translate into your key messaging. I’ll also provide guidance on how to best utilize your new key messaging in your marketing strategy.
Investment: $1500
Market Research
Market research is the side of marketing everyone usually avoids because it’s not quite as fun as the rest but it lays the foundation for every single touchpoint your ideal audience has with your brand. I’ll include a SWOT analysis, competitive analysis & landscape, market positioning, and more with suggestions on how to use this information to inform the rest of your marketing strategy.
Investment: $2500
Launch Strategy
Whether you’re launching a new product, service, or business, let’s make sure you are only hearing “cha-ching” on launch day and not *crickets*. I’ll provide you with an easy to follow launch structure, including pre-launch, launch, and post-launch. Strategy will include suggested structure for your email funnel, copy for social media posts, and more!
Investment: $2500
Website Audit
Website not converting the way you want? I’ll look everything over, including your analytics, to help determine if your copy is speaking to your target audience, if your visuals are on par with your brand identity, if the structure of your site is effective, and if your SEO is top notch. My findings will be presented in an easy to follow and implement report.
Investment: $2000