Fractional CMO Supporting Small Business Owner

Fractional CMO for Small Businesses

For founders who want growth—without carrying the marketing alone

Explore the CMO Partnership
Results-Oriented Fractional CMO to Support Growth

214%
membership growth

$30K
presale period YoY

45%
ecommerce profit margin

$195.5K
revenue increase in 2025

You have the pieces, but they’re not quite working the way they once did.

Traction has stalled, sales have slowed, and your marketing’s lost cohesion.

You’re ready for momentum again.
For a more refined, robust marketing ecosystem.
One that actually carries the business into its next phase of growth.

And someone to steer the ship—so you’re no longer holding it all together yourself.

That’s where I come in as your Fractional CMO.

Bringing you the clarity, structure, and strategic direction you're craving.

I step in as your right-hand woman and marketing brain to bring a strategic eye and over 15 years of experience that will help you feel more in control of your business. We’ll work side-by-side to lead you and your team to even more success using data-backed strategies, research, and proven marketing principles.

My job is to consistently align your marketing with your bigger vision and business goals so every tactic, campaign, and decision moves you toward meaningful growth.

Fractional CMO for Small Businesses, Mallory Musante

the results speak for themselves

In 2025, my clients saw an average ROI of 5.4x.

If you’re ready for this type of growth and support,
the CMO Partnership might be just what you’re looking for.

6 months of tailored strategic support includes:

Marketing Audit
A deep-dive into your marketing ecosystem to identify gaps, opportunities, and quick wins.

2 CEO Strategy Calls per Month
Big-picture strategy, decision-making, campaign planning, performance reviews — all in one place.

Slack Support Between Calls
Ongoing access for strategy questions, direction, and feedback.

Review of All Marketing Assets Before Execution
Messaging, funnels, launches, campaigns — everything gets a strategic filter.

Team Alignment + Leadership
I help coordinate your marketing and cross-functional teams so everyone is rowing in the same direction.

Monthly Performance Reviews + Optimization Plans
You’ll know exactly what’s working, what’s not, and what we’re adjusting next.

Starting At $4,000/month

Request a Discovery Call
Mallory Musante, Fractional CMO for Small Businesses & Service Providers

Hey there! I'm Mallory.

YOUR NEW FRACTIONAL CMO

I’m here to build a marketing ecosystem tailored to your goals, backed by research, data, experimentation, and over 15 years of real-world experience.

I’ve started eight businesses and helped more than 250 founders grow and scale across industries and stages of growth. That experience has made me freakishly good at quickly identifying what’s not working, why it’s not working, and where the real opportunities are.

From there, we create a plan that doesn’t just patch gaps. It connects every piece of your marketing into a cohesive, sustainable system designed to scale with the business.

Simply put: I become your marketing brain.

34%
conversion from top-of-funnel ad

2.25%
decrease in membership churn

$119K
Q1 revenue lift from 2024 to 2025

Imagine what it would be like having a Fractional CMO in your corner who…

✓ Spots issues before you feel the impact and gives you the fix so you don’t lose momentum

✓ Turns your ideas into simple, actionable plans your team can actually execute

✓ Ensures every piece of marketing is aligned, intentional, and tied directly to revenue

✓ Identifies new opportunities for growth you never would’ve seen from the inside

✓ Stays ahead of industry trends and brings strategies that keep you competitive

✓ Becomes the marketing brain you rely on — so you don’t have to hold it all anymore

Because when your marketing finally has direction, leadership, and a plan, everything else in your business gets lighter.

If you're ready to get out of the weeds and into a season of clarity, momentum, and strategic growth, this is where we do it together.

+ 6 months of tailored strategic support
+ Comprehensive optimization assessment
+ 2 CEO strategy calls/month
+ Slack support between calls
+ Strategic review of every marketing asset
+ Team coordination + leadership
+ Monthly performance reviews with optimization plans

Starting at $4,000/month

Fractional CMO for Business Growth Support
Fractional CMO for Small Businesses
Request a Discovery Call

  • “My conversion rate has increased to close to 90%!

    Mallory helped me see the holes in my business and develop a long-term plan for continued growth. In the few months we worked together my business transformed from a small word-of-mouth physical therapy practice to having multiple referral sources and weekly contacts from clients finding me online. I had an online presence for > 1 year before working with Mallory and never had a client say they found me online. I definitely plan to be a return client as my business changes and grows!”

    -Rachel, Physical Therapist

  • “Having hindsight, I can see how much money I was leaving on the table.

    Not only did I get the specific help I was looking for in outlining my target audience, messaging and email newsletter, but I also feel like I have a clear path forward for my business. I was able to find clarity around who I serve and how I serve them. I have more confidence on my sales calls, everything feels like it's coming together, I'm now ready to figure out my passive offers which I hadn't even been thinking about before, and I can already feel things shifting so that I'll be better positioned to serve my target audience.”

    -Christina, Web Developer and Strategist

  • “Working with her is definitely a worthwhile investment to propel your business forward!

    I was just beginning a business & website rebrand at the beginning of our time together, and it was so helpful for her to work directly with both me and my website designer for the duration of the rebrand. She provided suggestions around increasing my prices, and created the framework for a price increase marketing strategy to announce the change and convey value. She equipped me with the knowledge & resources I need to carry things forward on my own for all aspects of marketing in a consistent way. I know I'll reach out to her again when I have more marketing questions and/or need more help.”

    -Kelly, Photographer

  • “Worth every penny.

    I cannot believe how long I tried to implement these changes on my own to no avail and how quickly Mallory brought me solutions, support and accountability.”

    -Mary, The Ambitious Acorn

  • “This has been the most helpful investment of my career! If anyone is on the fence, sign up!

    Working with Mallory is always a delight. Sometimes you need to talk it out with an expert who knows what questions to ask, Mallory is that and more.”

    -Danae, Aspiring Co.