Bringing CMO-level support to your small business.

Marketing Strategy and Consulting for Ethical Business Owners

The secret to creating consistent growth isn’t in your flashy marketing campaigns. It’s in the strategy that fuels those campaigns.

You need a marketing ecosystem that works for you. One rooted in a solid strategy using comprehensive analysis, research, and sustainable marketing practices.

That way you can make data-driven decisions to consistently align your marketing with your business objectives to propel your business forward.

Because when you have the foundations of your marketing strategy set, it’s easier to grow and strategically experiment with new marketing avenues. 

Ready for some strategic support?

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Marketing Strategy Intensive

Get a brand and marketing strategy built just for you.

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The CMO Partnership

Strategic monthly support tailored to your business.

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Other Marketing Services

For when one part of your strategy is a little off.

Mallory Musante, Brand and Marketing Strategist and Consultant in Raleigh

hey there!

I’m Mallory, the Small Business CMO.

I’m a brand and marketing strategist helping small business owners and service providers build marketing strategies that feel simple, sustainable, and actually drive growth.

Throughout my almost 15 years of experience, I’ve not only worked with hundreds of clients from large corporate brands to fast-growing businesses in their early stages and everyone in-between, but I’ve also started seven vastly different businesses myself. 

The one thing I’ve noticed throughout my career is that the majority of business owners focus a lot on marketing tactics and not as much on the strategies driving those tactics leaving their marketing efforts feeling disjointed, inconsistent, and ultimately, less effective.

Now I’m on a mission to change that by making CMO-level support more accessible to small businesses through strategic, but simplified, marketing plans that will actually make a difference.

GET TO KNOW ME A LITTLE BETTER

Women's Summit by Bryant University
The Ambitious Introvert Podcast
Her Campus
Life Goals Mag
Voyage Raleigh
Babson Entrepreneurship Forum

  • “If you are looking for next level, you have found your new marketing partner.

    My greatest concern was finding another fake professional. Today there are so many people out here touting that they have experience in certain areas and it's just not true. Unfortunately, marketing is a space where people can fake the funk and I have come into contact with several of these types and have even wasted money for the sake of "giving an opportunity". Mallory restored my faith! It is clear that she has developed a detailed approach to her service offerings but she was able to customize, thoughtfully, to meet my specific needs. She is very thoughtful in her approach and it felt like we had been working together for years.”

    — Lakia, HR Agency Owner

  • "The entire way we do outreach, business development, and talk about ourselves publicly is demonstrably better now!

    I was worried our work together would be slow, time consuming, and super expensive. Mallory was none of those things. She is communicative, sharp, capable, and her work is top-notch. She has excellent judgment and was able to understand our complex network of brands after just a few conversations and the framework she put together for us at the outset really helped me -- and the whole team -- think differently about how we describe ourselves and what we do. Our whole experience with her was wonderful.”

    — Adriana, Management Consultancy CEO

  • "Working with Mallory was a no-brainer, and such a good investment.

    Not only did I get the specific help I was looking for in outlining my target audience, messaging and email newsletter, but I also feel like I have a clear path forward for my business. I was able to find clarity around who I serve and how I serve them, and I've already been more confident on my sales calls because I know I actually sell what my target audience is looking for. Having hindsight, I can see how much money I was leaving on the table.”

    — Christina, Web Developer and Strategist

  • “Mallory is as good as it gets when it comes to marketing.

    Mallory is a seasoned professional! Working with her was easy and inspiring. She was able to take fuzzy ideas I had in my head and turn them into actionable plans. She has the uncanny ability to see the forest and the trees. To be able to see my business goals from my level and how to move them forward and see the future. Mallory also stays invested in you and continues to share ideas and resources when she sees them. I highly recommend Mallory if you have an idea but don't know how to harness its true power!”

    — Jenelle, Brand Specialist

  • "The help she was able to provide was invaluable.

    It was so helpful to have her to work directly with both me and my website designer for the duration of the rebrand. She provided suggestions around increasing my prices, and created the framework for a price increase marketing strategy to announce the change and convey value. She equipped me with the knowledge & resources I need to carry things forward on my own for all aspects of marketing in a consistent way. Working with her is definitely a worthwhile investment to propel your business forward!”

    — Kelly, Family Photographer

Small business owner marketing strategy

 MY FAVORITE THING ABOUT WORKING WITH SMALL BUSINESS OWNERS IS THAT YOU’RE SCRAPPY AF. YOU MAKE SHIT HAPPEN NO MATTER WHAT.

But often that means you’re never quite getting out of the trial-and-error stage of your marketing so you’re either throwing good money after bad or you’re spending your valuable time doing things that aren’t necessarily moving the needle.

That’s where a brand and marketing strategy is going to help you.

This gives you a guide, based on actual data and information from your own business or industry, to follow that not only makes business easier but impacts your bottom line in a major way.

Making marketing simplified, streamlined, and effective AF since 2009.